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12,000 happy ESL students

Talk Group (Shanghai) -- Created and led activities that thrilled 12,000+ ESL learners all over China

Before (Feb 2002)	After (May 2006)
PROBLEM: - Create a new style of English-learning club. - ESL in China is a very saturated market. - Tailor classes to the local people. - Find venues and topics interesting to locals. - Find class times in their busy schedules.	MY SOLUTION: Designed a database for the various content I was creating: - The 3 textbooks I authored - The 1,000+ Phrase-of-the-Day text messages I wrote - The 5 artists, 3 translators, 20 teachers, and 5 developers I managed - Daily Mini-Adventures (2-hr class) - Weekend Adventures (5-hr activity) - Daily Phrase-of-the-day SMS texts - Taught classes to improve class materials.
Traditional style of learning: - Takes place in the same classroom. - 1 Teacher per 30 - 50 learners. - Teacher writes on a board. - Teacher talks 90% of each 1-hour class. - Teacher talks from the front of the room.	Experiential style of learning: - Takes place at various venues related to the lesson topic. - 3 Facilitators per 21 - 30 learners. - Learners pair up with other learners during activities. - Facilitators walk around to answer questions and explain concepts. - Facilitators start activities and then mostly listen, so learners can do most of the talking during the 2-hour classes.
	RESULTS: - 12,000+ learners thrilled with their improved English. - Disney English bought our English club in 2006.