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Most impactful UX/UI

69% fewer pages via new IA

Atelio of FIS Global (San Francisco) –– Revamped information architecture (IA), reduced dev pages and navigation by 69%

Before (May 2024)After (July 2025)
PROBLEM:
- Pages were hastily written by engineers
- Pages were one-fourth to one-half of a screen each
- 104 pages (three levels deep) in the left-nav
- Google Analytics showed customers clicking through many pages before the one they needed

Total of 104 pages
MY SOLUTION:
- I combined pages that had been artificially split
- I revamped and streamlined the IA to improve the flow
- The number of customer clicks dropped dramatically

Total of 32 pages
BeforeAfter
(my 32 pg) / (inherited 104 pg) = 31% of the originalRESULTS:
69% fewer pages and customer clicks to find data.

70% more + 70% less

Nium (San Francisco) –– 70% more customers onboarded while 70% fewer helpdesk issues

Before (Oct 2022)After (Dec 2022)
PROBLEM:
New clients were unable to onboard themselves due to the unclear method to them–-and even to Nium.

Each region (AU, EU, HK, SG, UK, US) contains five very complex spreadsheets describing various steps of onboarding for various client types and situations:
MY SOLUTION:
I created a clear onboarding process with sections of customer types for common onboarding steps and for region-specific parameter and example pages.

Immediately saw 70% more customers onboarded and 70% fewer Helpdesk requests for onboarding
BeforeAfter
For every 10 customers who tried to onboard:
- 2 (20%) were successful
- 8 (80%) filed helpdesk tickets.

After I created the onboarding process:
- 9 (90%) were successful
- 1 (10%) filed helpdesk tickets
Successful onboarding rose 70%
while helpdesk tickets reduced by 70%.

New UX with 2x details

Nium (San Francisco) –– Completely different UX and information architecture with twice as many pages of information

Before (May 2023)After (July 2023)
PROBLEM:
Pages were hastily written by engineers just to have "something" documented, for example:
-  1 pg Payins
- 14 pg Payouts
======
15 pages total
MY SOLUTION:
I revamped and authored pages with many more details and related concepts, for example:
- 12 pg Payins
- 19 pg Payouts
======
31 pages total
BeforeAfter

25% more players and sales

Mica Games (Seattle, remote part-time) –– 25% more players and revenue from my suggested changes to his games

Before (Mar 1998)After (Apr 2013)
PROBLEM:
Brilliant word games were largely unknown because of clumsy UX/UI:
- WordZap
- Cricklers
MY SOLUTION:
31 ideas to improve the UX/UI, gameplay, settings, and other aspects.
BeforeAfter
RESULTS:
The owner of the game said the number of players had increased by 25% due to word-of-mouth.

Saved 85% of translation

Pristine (Taipei) –– Improved readability while saving 85% on translation costs by converting paragraphs to a table

Before (May 2008)After (May 2008)
I was given text for translation.I reduced the translation cost by removing the repeated phrases while making it easier-to-read by converting the paragraphs into a table.
BeforeAfter
RESULTS:
By reducing the number of words, translation costs reduced by 85%.

20% drop in i18n mistakes

Hewlett-Packard (Singapore) –– 20% drop in internationalization (i18n) and translation mistakes by PMs

Before (Jan 2007)After (May 2007)
Hewlett-Packard's translation division used an Excel table to track which languages a project have been translated into and then reviewed for accuracy. I thought it was odd they used the standard ISO 2-letter language code on the X-axis while using their internal 3-letter language code on the Y-axis.After changing the 3-letter code to the 2-letter code, I noticed that a language wasn't reviewed yet--a mistake that the responsible project manager didn't notice either!
BeforeRESULTS:
After